Mobile games are limited to swipe, poke, and tilt controls. MOGA controllers solve this problem, and they can charge a phone while doing it. The challenge was explaining this new gear and its app to short attention span gamers.
It was something people had never seen before and a bit complicated. To sell it, we had to show them why they wanted it. Images of game play, icons for features, foil badges for awards won. Even if they never read a word on the package, gamers could understand what MOGA was.
There were no complex instructions in the box — just a 3-step slip of paper. Everything else was handled in the app with easy and accessible microcopy.
The MOGA convention execution adapted to the each show's business purpose. At CES and E3, a clean look impressed partners and press while street teams engaged players directly with hands on demos. At PAX shows, the booth focus was on game play and fun.
The website integrated with the MOGA Pivot app to form the hub of the MOGA experience. Here, users accessed new game release information, game review videos, the MOGA hardware store, and product support.
The MOGA brand won critical acclaim and several awards including Gaming Trend's Best New Hardware Award (E3 2013). It was the first serious mobile game controller. Even after many competitors entered the market, MOGA maintained the top seller slot. Unfortunately, outside concerns forced BDA Inc. to shut down the MOGA program in 2015.